Popular Diamond Shapes
Diamond shape refers to the outline of the stone. Each shape reflects light differently and creates a unique visual style.
Common diamond shapes include
Round
Personality
Timeless and confident. You know what you want and you don’t need to follow trends to feel special.
Best For
Universally flattering — suits all hand shapes and finger lengths. The most balanced shape on the hand.
Honest Fact
Round diamonds are cut to maximise brilliance, which means more of the rough stone is lost in cutting — this is why they cost more per carat than any other shape.
Oval
Personality
Elegant with an edge. You appreciate classics but want something that feels distinctly yours.
Best For
Shorter or wider fingers — the elongated shape creates the illusion of length. Also beautiful on long fingers without overpowering them.
Honest Fact
Most ovals have a “bow-tie effect” — a dark shadow across the centre. A well-cut oval minimises this. Always view your stone in person before choosing.
Emerald
Personality
Sophisticated and understated. You let quality speak louder than size.
Best For
Long fingers and narrow hands — the rectangular shape complements length beautifully. Can feel wide on very short fingers.
Honest Fact
The emerald cut’s open, flat table shows clarity better than any other shape. If the stone has inclusions, you will see them. Clarity matters more here than anywhere else.
Cushion
Personality
Romantic and warm. You’re drawn to vintage beauty and pieces that feel like heirlooms.
Best For
Most hand types. Particularly flattering on wider fingers — the soft rounded corners balance the hand without sharp edges.
Honest Fact
Cushion cuts vary enormously — some are chunky and deep, some are brilliant and bright. Two cushions at the same carat weight can look very different in size. Always compare face-up, not just on paper.
Pear
Personality
Bold and feminine. You’re not afraid to stand out and you wear jewellery with intention.
Best For
Shorter fingers — worn with the point facing outward, the pear visually elongates the finger. Also stunning on longer hands for a dramatic effect.
Honest Fact
The pointed tip is the most vulnerable part of a pear diamond. Always choose a setting with a protective prong at the tip — especially for everyday wear.
Radiant
Personality
Vibrant and modern. You want maximum sparkle without the traditional round look.
Best For
Most finger types. The cropped corners make it more practical for daily wear than a sharp princess cut, and the brilliant faceting suits wider fingers well.
Honest Fact
Radiants hide inclusions better than almost any other shape — the complex faceting masks imperfections beautifully. A great choice if you want to prioritise size over clarity grade.
Marquise
Personality
Dramatic and confident. You wear jewellery that makes a statement before you even speak.
Best For
Shorter or wider fingers — the long pointed shape is one of the most elongating of all cuts. Can feel overwhelming on very slender fingers unless the stone is modest in size.
Honest Fact
Like ovals, marquise diamonds can show a bow-tie shadow. The setting also matters enormously — the two pointed ends need secure prongs to prevent chipping.
Asscher
Personality
Refined and artistic. You’re drawn to architecture, detail, and things that reward a closer look.
Best For
Long, slender fingers — the square shape with cropped corners adds width beautifully. Less flattering on already wide or short fingers.
Honest Fact
The Asscher’s deep, stepped facets create a mesmerising “hall of mirrors” effect — but like the emerald cut, clarity is everything. The open facets hide nothing.
Heart
Personality
Sentimental and fearless. You wear your emotions proudly and choose pieces with meaning over trends.
Best For
For rings, best on medium to longer fingers — the shape needs space to read clearly. On very short fingers a smaller heart works better. In pendants and earrings, the heart shape works beautifully on everyone
Honest Fact
The heart shape is one of the hardest cuts to execute well — symmetry is everything. An uneven heart is immediately visible to the eye. Choose your stone carefully and always view it face-up.
Trillion
Personality
Creative and unexpected. You don’t follow the conventional path — in jewellery or in life.
Best For
Medium to long fingers — the wide triangular shape adds presence without length. Works beautifully as a centre stone or as side stones flanking a solitaire.
Honest Fact
Trillions are most commonly used as accent stones, which means as a centre stone yours will be truly rare. The three pointed tips all need protective prongs — settings matter more with this shape than almost any other.
The Shape Quiz
Four quick questions to find your perfect shape.
Your perfect match
You are the definition of timeless. The Round Brilliant is the world’s most loved diamond shape — and for good reason. Maximum fire, maximum light, forever elegant. This is your diamond.
You wear luxury like it’s effortless. The Oval is modern, elongating, and quietly powerful — the shape for someone who knows exactly who she is without having to shout it.
You move between classic and creative without thinking twice. The Pear is unique enough to turn heads but elegant enough to wear forever. It suits women who don’t follow trends — they set them.
Soft, romantic, and deeply personal. The Cushion cut has a warmth that no other shape carries — it feels like something that was always meant to be yours. A diamond for the sentimental at heart.
You don’t need sparkle to make a statement — your presence does that. The Emerald cut is architectural, intentional, and quietly commanding. For the woman who understands that less is always more.
You were born to stand out. The Marquise is dramatic, elongating, and utterly unforgettable — the shape for someone who walks into a room and owns it.
Bold, geometric, and completely unexpected. The Trillion is for the woman who refuses to be ordinary — a shape that commands attention and starts conversations.
You lead with love — and you’re not afraid to show it. The Heart shape is the most romantic diamond in existence. Wear your story on your hand.
Architectural, vintage-soul, one of a kind. The Asscher is for the woman who appreciates craftsmanship over trend and chooses pieces that tell a story. Rare taste.
You want it all — and you should have it. The Radiant combines the sparkle of a Round with the boldness of a geometric shape. For the woman who never has to choose.
You’re perfectly between two shapes — which means you have exceptional taste. We’d love to help you choose. DM us SHAPE and let’s talk.
Your shape found you.
Now let’s design something made just for you.
Different shapes can also influence how large a diamond appears on the hand. For example, oval and pear shapes often appear slightly larger than round diamonds of the same carat weight.
